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Test answers for Display Ads 2020

(60) Last updated: January 23
Elance • Sales & Mktg.
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60 Answered Test Questions:

1. What does ROI stand for?


• Regulation Of Industry

• Return On Investment

• Regulation Over Implementation

• Return Of Invention

2. In what way are skyscraper ads displayed?


• In a looping GIF

• Vertically

• All of these

• Horizontally

3. What is a Call To Action?


• A weekly (or daily) theme or goal a company profile places for itself, achievable via CTR traffic metrics

• When a company sparks an increased focus on social media engagement, starting or cleaning up their image and accessibility on multiple social platforms

• A global rallying cry, sparked socially online, that can mobilize like-minded individuals to make substantial, real world change

• A line within content or an ad asking the reader to visit a page, submit a comment, share the content, etc.

4. What does the term re-targeting mean?


• the ability to use Facebook to target anyone who has viewed your AdSense ad

• the ability to send an email to anyone who has viewed your display ad

• a feature that lets you reach people who have already visited your site with display ads

• a feature that lets you show an individual two versions of an ad on the same page

5. Online display ads are often referred to as:


• Bulletins

• Banners

• Buttons

• Billboards

6. What are rich media ads?


• Ads heavily loaded with SEO terms

• Ads backed by popular culture organizations

• Ads that produce significant monetary value

• Ads that use audio, video, or animation programming

7. What can make up a display ad?


• Video

• Sound

• Images

• All of these

8. What does CPC stand for?


• Cost per Contact

• Cost per Click

• Cost per Code

• Cost per Customer

9. What is the most important thing to consider in defining a display campaign?


• the projected cost of the campaign

• the attribution model of the campaign

• the campaign ad size

• your target audience and goals

10. What 2 components make up a simple banner ad?


• TREOS specs & a BTHATS base

• A Python base and HTML head

• The HTML tag for a link with the HTML tag for an image

• Dated JAVA text and the first line of GIF coding

11. True or False? A 'hit' happens when a web server receives a request.


• True

• False

12. What does CTR stand for?


• Cost Time Revenue

• Current Tracking Record

• Core Theme Reaction

• Click Through Rate

13. True or False? Animated ads yield stronger results than static ones.


• True

• False

14. What is a cookie?


• A way to communicate web history between a user, webhost, and SEO algorithms

• A compressed tool for websites to organize the PC specs, data usage, and third-party add ons used by a visitor

• A small piece of data sent from a website and stored in a user's web browser while a user is browsing a website

• A trend tracking code snippet stored on a user's hard drive

15. What term describes an ad that displays in a secondary browser window directly beneath the initial browser window?


• PopOver

• PopBack

• PopOut/Interstitial ad

• PopUnder/PopUp

16. What file format allows for silent looping video?


• .RAR

• .GIF


• .ZIP

17. What does a megaboard or leaderboard refer to?


• ad ad placed at the bottom right of a page

• an ad placed at the bottom center of a page

• an ad placed the top center of a page

• an ad placed at the top right of a page

18. Online advertising is often divided into two categories, display and:


• Set

• Social

• Search

• Structured

19. What does it mean when a digital ad is "Above the fold?"


• It is outperforming other ads in the campaign and should be given the most attention

• It is adhering to design and branding best practices

• Clicking the ad will bring the user to a new web page

• It is visible in the upper section of the web page with no scrolling required

20. What is contained within display ads?


• Community

• Pitch

• Analytics

• Content

21. What term refers to a snippet of HTML placed on a webpage to display an ad?


• Tag

• Cut

• Snip

• Block

22. Which of the following is a benefit of display ads?


• the produce a relatively low click-through-rate

• the same ads can be used for every audience

• they target only users who are familiar with your brand

• they appear next to content that you are already viewing

23. Which of the following are monetization models for display ads?






24. True or False? It's typically recommended to make banner ads as large as possible to improve performance.


• False

• True

25. True or False? Advertising your website as a whole on a banner is more effective than a specific product/service.


• True

• False

26. Text that appears while a banner is loading or when a cursor moves over a banner is called:


• Clear text

• Alt text

• Main text

• Hidden text

27. True or False? All banner ads should click through to a website homepage.


• True

• False

28. What are banner ad networks?


• Social networks based on banner ad best practices

• Multimedia broadcasting networks

• Networks that act as brokers between advertisers and publishers

• Networks that compile and share banner advertising advice

29. True or False? SEO based keywords are irrelevant in Display Advertising.


• False

• True

30. Displaying relevant messages to users based on the type of content they consume is known as:


• Contextual Targeting

• Display Advertising

• Match Advertising

• Sourcing Ads

31. Which of the following IS NOT a Google Display Network targeting option?


• Purchases

• Topics

• Placements

• Demographics

32. Which of the following is typically important in crafting an effective CTA?


• using several hyperlinks

• including capitalized words

• using the word free

• conveying a sense of urgency

33. What is the click-through-rate of the average banner ad?


• 10%

• 5%

• 0.10%

• 22%

34. True or False? Display Ads should always be published in company colors.


• False

• True

35. What term describes the tendency of web visitors to ignore banner ads?


• Ad Aware

• eFilter

• Banner Block

• Banner Blindness

36. Which of the following is a standard IAB ad size?


• 200 x 600

• 240 x 380

• 100 x 325

• 300 x 250

37. What does CPM stand for?


• Cost Per Month

• Cost Per Thousand

• Cost Per Million

• Cost Per View

38. In what way are leaderboard ads displayed?


• Horizontally

• All of these

• Vertically

• Animated

39. Which of the following is a standard IAB ad size?


• 240 x 380

• 100 x 325

• 728 x 90

• 200 x 600

40. Which of the following is a standard IAB ad size?


• 200 x 600

• 100 x 325

• 160 x 600

• 240 x 380

41. Which of the following is a benefit of Facebook's Custom Audiences feature?


• ability to target individual people with ads

• ability to target relatives of existing users

• ability to target based on last login time

• ability to use Facebook data to target users with AdSense ads

42. Which term describes the 'lifetime' of an ad campaign?


• Fortitude

• Flight

• Train

• Stamina

43. What are the 3 most common banner ad unit sizes (included in IAB universal ad package)?


• 120x600, 300x600, 728x90

• 160x600, 300x600, 728x90

• 160x600, 300x250, 728x90

• 120x600, 300x250, 728x90

44. One common way for a publisher to fill up unused inventory is to use:


• White space

• House ads

• Pinup ads

• Expired ads

45. What does DSP stand for?


• Data Supply Platform

• Document Supply Platform

• Data Side Platform

• Demand Side Platform

46. What are interstitial ads?


• An umbrella term for banners, pop-ups, etc.

• A consistent banner on every webpage within a webpage

• Ads that appear when a user navigates away from a webpage

• Ads that appear in front of or "on top of" a webpage's content

47. What does SSP stand for?


• Source Supply Platform

• Sleek Server Platform

• Supply Side Platform

• Server Side Platform

48. What term refers to the amount of time spent at a site over a certain period of time?


• Durability

• Stickiness

• Hold


49. What are page views?


• The number of times a page has been seen by unique IP addresses

• The number of times a page has been seen by Google's ranking algorithm

• The number of times a page has been requested from the server.

• The number of times a page has appeared in search results.

50. What does DMP stand for?


• Demand Marketing Platform

• Data Marketing Platform

• Data Management Platform

• Demand Management Platform

51. Which of the following is NOT one of the ten largest display ad networks in 2013?



• AdIt

• Google Ad Sense

• Chitika

52. What does the RFM model stand for?


• Rich-Frequency-Monetization

• Robust-Frequency-Monetization

• Recency-Frequency-Monetary

53. What is The Golden Triangle?


• The modern flow of e-commerce

• Twitter, Facebook, & LinkedIn

• Three common SEO strategies

• The top-left corner of Google's search results.

54. What % of earnings from AdSense content ads do publishers collect?


• 13%

• 68%

• 42%

• 82%

55. What term describes an online display ad normally 88 x 31 Pixels in size?


• Micro Button

• Macro Button

• Micro Banner

• Meta Banner

56. What term refers to a block of color used to surround feature aspects of an ad?


• Backdrop

• Background

• White Space

• White Paper

57. What is a software system that links topics on the screen to related information and graphics?


• Hyperlink

• Hyperbeam

• Hyperport

• Hypertext

58. Which of the following may help improve the performance of display ads?


• use only blue and green in the ad

• use a red button in the ad

• keep the image file size low

• include a primary and secondary call-to-action

59. What term describes the linking of ad tags from different servers, networks, etc.?


• Blackwater Chain

• Chainlink

• Daisy Chain

• Breadcrumb Chain

60. The ads in a column on the left or right side of a web page are called:


• Content ads

• Border ads

• Gutter ads

• In-line ads