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Test answers for Social Media Marketing Test 2016

(61, CL) Last updated: March 12
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61 Answered Test Questions:

1. What is the character limit for posts on Twitter?


• No limit

• 100 characters

• 140 characters

• 200 characters

2. How can a company place itself as an expert in a certain area of expertise?


• Post updates which brag about the company

• Actively answer questions in the Q&A section of the site

• Post comments on competitors pages stating how they are inferior

• Answer the questions in all the categories, even the ones in which the company is not engaged.

3. What type of status updates would drive visitors to the company site?


• An update telling friends they hope to see them all soon

• A link to a new press release hosted on the company site

• A link to a third party hosting a company press release

• A picture of the CEO

4. What is meant by A/B testing in marketing?


• Testing of 2 different products

• Testing 2 versions of an advertisement to see which elicits the best response

• Clinical testing of medical products before legally allowing them for sale

• Testing via 2 mediums, such as radio and television

5. Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?


• Post links on the company blog to the YouTube videos

• There is no method to effectively direct people to the company videos

• Use of keywords

• Sending out mail advertisements

6. How does a blog directly impact sales of a company?


• It tells customers what products to buy

• It can be used to talk negatively about the competition

• It is typically used as the way to disperse company coupons

• Typically a blog does not directly create sales

7. What is meant by "micro-blogging"?


• Blogging daily

• Blogs which are posted by companies, not individuals

• Blogs with limited individual posts, limited by character count typically

• Blogging from mobile devices

8. What do Connections on LinkedIn effectively represent?


• Random strangers who found the company

• People the company has sold product or services to

• An avenue to disperse coupons

• People and other companies the user is connected to directly

9. What is the term adopted for updates posted by Twitter users?


• Tweets

• Twoots

• Twinks

• Posts

10. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?


• Hire a web specialty firm

• Implement special software

• Creating landing pages specific for each campaign

• There is no way to know where traffic comes from

11. What feature does LinkedIn offer for pay accounts?


• Ability to post pictures

• Increased abilities to connect directly and send messages to people

• Ability to post in Groups and create a Group

• Ability to block users

12. What is meant by Brand Management?


• Managing the marketing staff

• Management of the marketing budget

• The company executive management team

• Creating a consistent image for the company

13. What traditional marketing technique is YouTube closest to?


• Print advertising

• Television advertising

• Radio advertising

• Mail advertising

14. Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?


• Required by law

• Search engine rankings will include hits on the blog as part of the overall website hits

• Requires less effort to maintain

• Cannot be hacked easily

15. What is the general purpose of posting a video blog routinely to YouTube?


• It allows the company to hard sell its products

• It allows the company to drive website traffic to its blog

• It can be used to disperse the company contact information

• It allows followers to create a personal connection with the employees of the company

16. What is the ultimate goal of a social network marketing plan?


• To satisfy investors in the company

• To justify spending in marketing

• To find investors for a company

• Drive potential customers to the company and give them an action item to perform

17. What is "guerilla marketing"?


• Marketing geared towards animal lovers

• Marketing which relies on time and energy rather than a large dollar budget

• Aggressive sales techniques

• Marketing using a large scale national budget

18. How does YouTube serve a dual purpose in social media marketing?


• It can be used as a company blog as well as video advertisements

• It can be used for company pictures and videos

• It can be used to host the company website as well as videos

• It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

19. What is a "wiki"?


• Form of blogging

• A new social networking site

• Interconnected and user generated knowledge management systems

• A tool for posting to social media networks

20. What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?


• Ask the watcher to visit the company site at the end of the video

• Make the videos at least 5 minutes long

• Make the videos under 10 seconds

• Have the CEO featured in the advertisement

21. What is the overall goal of social media marketing for companies?


• Generate sales

• Increase company headcount

• Increase their web presence

• Help accelerate product launches

22. What is one measure a company can use to validate the usefulness of its video posts on YouTube?


• The number of followers

• The amount of views of the video

• The number of videos the company has up

• The sales volume of the company

23. How can a company create a forum for dialogue on LinkedIn?


• Post updates to the company status

• Use of Groups

• Change the company profile regularly

• Post demeaning comments for the competitors' pages

24. How is site traffic useful in evaluating marketing?


• Overall site traffic can be followed and a general idea of marketing's impact on it can be determined

• There is no correlation between site traffic and marketing

• Ads can send receivers to a specific landing page, which can be tracked

• Product sales from the company website can be attributed directly to the marketing campaign

25. Why is there no specific definition of what is social media marketing?


• There is no governing body over social media marketing

• Companies cannot come to one definition

• The concept is relatively new compared to traditional marketing and is still being defined

• It has not yet been widely accepted

26. How do ebooks represent a form of marketing?


• They are often free, include useful information, and direct the reader onto the company which created the ebook for further information

• They are not a form of marketing

• They can be placed on free sites where paid advertisements generate income

• They can be used to defame the competition

27. Which of the following is an important aspect of creating blogs and posting content?


• Using a witty user name

• Posting at least once a month to the blog

• Social Media Optimization

• Using humor

28. How can a company convert posts on Twitter to sales?


• Write demeaning points about the competition

• Write posts about personal information of the CEO

• Creating posts which drive followers to their site

• Constantly post updates about how the company needs more sales

29. What style of videos can a company post on YouTube?


• Video Blogs

• Television Commercials

• Product Demonstrations

• All of the above

30. Which of the following would be leveraging both social network and traditional marketing?


• Handing out print advertisements with a coupon for a store

• A print advertisement in a magazine which drives people to a website where there is a free trial offer

• Posting an advertisement on a message board

• Hosting a video ad on YouTube not otherwise seen elsewhere

31. How does creating a social network marketing plan differ from a traditional marketing plan?


• The brand image should be completely different for social marketing

• The staff requirements and skill sets for social marketing are different

• There is no need for a social marketing plan, but social marketing plan is required for traditional marketing

• Other than the method of delivery, a marketing plan either way will be similar

32. What non financial measure of marketing is important to track?


• CEO performance

• Number of new hires in marketing

• Number of impressions

• New customer acquisition

33. What is a "vlog"?


• Video Log

• Video Blog

• Log of blog activity

• New technology to aid in blogging

34. What are the four P's of marketing?


• Product, Price, Place, Promotion

• Price, Popularity, People, Placement

• Popularity, Product, Promotion, People

• People, Price, Promotion, Placement

35. What should a company post on Twitter?


• New product launches

• Significant company news

• Occasional day to day posts of interest

• All of the above

36. What would the marketing budget section of a marketing plan consist of?


• The cost to write the plan

• The expected costs for each ad campaign based on the delivery method

• The overall marketing budget for a year

• The marketing personnel job descriptions

37. What is the method for being linked to other users on LinkedIn?


• Followers

• Connections

• Friends

• Associates

38. How often should a marketing plan be revisited?


• Never, once written it is complete

• As often as needed in order to revisit the plan of action and revise any new actions

• At company board meetings

• During the financial review of the company each month

39. What place does Pricing have in marketing?


• Higher prices guarantee a higher revenue stream

• The company should actively market how much their products cost

• Different pricing levels can be tested to see what elicits the best consumer response

• Marketing based on the pricing level relative to competition is important

40. Why is it important to post to a blog regularly?


• It reduces the cost per blog post

• Keep readers engaged and also gives search engines content to index

• It gives the social media marketing specialist something to do

• It allows more chances for the company to put down the competition

41. What is meant by the concept of "viral" in social media?


• Social media which is spread to viewers by the consumer, growing in popularity

• It is a method of branding a company

• Advertising which can easily be emailed

• Marketing advertisements which are not serious

42. How can LinkedIn serve the company aside from social network marketing?


• Job openings can easily be dispersed to qualified candidates on LinkedIn

• Company pictures can be posted to the profile

• Negative press about the competition can be easily spread

• Pricing lists can be posted

43. What is a "call to action"?


• Giving an advertisement's receiver a specific direction such as 'visit the site'

• Using telemarketing to reach out to potential customers

• Defaming the competition

• Creating a new marketing campaign

44. How far into the future should a company plan its marketing activities?


• Up to 1 year

• 5 years

• 1 month

• Indefinitely

45. What is the main reason traditional marketing will never completely go away?


• It is cheaper than social media marketing

• All companies are required by law to use traditional marketing techniques

• There are better tax write offs for traditional marketing

• It's proven to work time and again

46. What style of blogging would be most effective for building relationships with customers?


• Using the blog only for press releases

• Posting resumes of the company officers

• Posting articles about how terrific the company is, and putting down the competition

• Writing posts about the company and its ups and downs from inside, personalized approach

47. What can a company do to offset the cost of running a blog?


• Place ads on the blog which generate pay per click income

• Charge users a fee to read the blog

• Only allow past customers to read the blog

• Require a monthly membership to the entire company website

48. What methods of social network marketing should a company always use?


• Blogging only

• Twitter, Blogs, Facebook

• YouTube

• Depends on the company, their product, their audience

49. What is a contingency plan?


• A second written plan in case management doesn't like the original plan

• A detailed marketing plan

• A set of actions to be taken if the original plan does not perform as anticipated

• A marketing plan written just for social networking

50. How can a company use the same material for both traditional and social network marketing?


• Posting a luring comment on Twitter to the company site

• Selling ad space on the company website

• Utilizing a television ad campaign online as well on their site and sites such as YouTube

• Creating a magazine print ad with the company website

51. What is "social media optimization"?


• Creating content which easily creates publicity via social networks

• Writing clear content

• Creating short content which is easily indexed

• Hiring people to create content for social networks

52. What is meant by the "blogosphere"?


• The act of writing a blog

• Specific niche blog community

• The interconnected community of blogs via linking to each other

• Advertising done via blogging

53. Which type of marketing would a company blog be considered?


• Social Network Marketing

• Traditional Marketing

• Both

• Neither

54. What is a method of marketing on Facebook which can reach several users by spending money?


• Pay money for a better quality Facebook account

• Pay a third party to make posts to your account

• Charge a fee for users to be your friends

• Facebook Pay Per Click placed advertisements

55. What can a company do on Facebook apart from their page to create a following?


• Post more updates than usual

• Post controversial posts

• Use several pictures

• Use Groups, both company originated and posting to other groups

56. What do updates to Facebook status resemble most closely?


• Video blogs

• Posts on Twitter

• A company white paper

• Articles on LinkedIn

57. What is another term for "social media"?


• Media Optimization

• Consumer Generated Media

• Advertising Socialization

• Consumer Media Advertising

58. What should be the length of an effective blog post?


• Several pages in length

• No more than a few sentences

• A few sentences mixed with several links to other sites and references

• A few paragraphs

59. What is meant by "Marketing Creative"?


• The employees in the marketing department

• The content for marketing and its creative aspect

• The methods used to distribute marketing material

• The branding image of the company

60. What is the term used for a person who is receiving updates of another Twitter user's updates?


• User

• Follower

• Connection

• Friend

61. What does the product portion of the 4 P's of marketing focus on?


• The product or service being marketed to consumers

• The manufacturing process

• How the price will be set for the product

• How the new product will be promoted