<< All Upwork (oDesk) and Elance Tests << Elance test answers << Writing & Trans. category
See all 6 tests answers updated
Find Upwork (oDesk) and Elance test answers on this website:
1. What is the purpose of an SEO press release?
• To drive online traffic to another location such as a website, registration page or a blog post.
• To get likes on Facebook
• To get retweets on twitter
2. What should be included at the end of the press release?
• Company information
• Contact details
• Author's name
3. The body of a press release traditionally ends with:
• A long dotted line.
• Three X's.
• A short dotted line.
• Three "#" symbols.
4. What is an example of a Media Alert?
• A warning about the weather.
• An event, such as a press conference.
• A deadline for reporters to send in their articles.
5. What is a news embargo?
• A request by a source that the information or news provided by that source not be published until a certain date.
• Access to exclusive information.
• Refusing to work with a journalist
• A penalty for printing bad news about a company.
6. Press releases are most commonly written in "AP style." "AP" here stands for:
• Associated Press.
• Accounts Payable.
• Advanced Placement.
• Advanced Publication.
7. What are the 3 core components of a press release?
• Headline, website links, twitter feed
• Headline, Body, Contact Information
• Headline, sales pitch, call to action
• Headline, Facebook page, email address
8. When using quotations in a press release, they should be:
• From the CEO.
• From as many people in the company as you can get on the record.
• From the most relevantly authoritative person in the company.
• From the head of Marketing.
9. What might be included in a social media news release?
• A plea to like the post on Facebook.
• A favorite Pinterest pin
• Images, audio and video as well as links to relevant websites and coverage of resulting online conversations.
• "Please retweet this"
10. What is the best way to distribute a press release?
• To all contacts in email list
• To a highly targeted group of journalists with interest in subject matter.
• Via facsimile
11. Which of these are common reasons press releases fail in social media?
• They don’t have a specific audience in mind, and are written broadly and presented blandly
• They are full of marketing-speak that fosters mistrust in the eyes of the audience
• All of these
• They have the wrong singular focus, which is on the company issuing the release
12. How do you measure the effectiveness of a press release?
• How many of your friends like your Facebook page.
• By how many words it has.
• Reads Click-through Conversions Online pickups Press coverage
• By having it written by a really famous author.
13. Before sending a press release to a new media outlet, you must always:
• Examine the media outlet's material to be sure your press release is relevant.
• Buy a subscription to their publication.
• Buy advertising in their publication.
• Send a note to the outlet letting them know a press release is coming their way.
14. A press release headline should:
• Engage the reader and encourage them to read further.
• Include contact information.
• Use the longest words of the article.
• Include all the information a reporter needs to write the story.
15. How to deliver bad news in a press release?
• Blame other people for what happened.
• Make everything sound really good.
• Simply stating the facts without embellishment.
• Cover up the really bad news.
16. A press release can be effective when sent to:
• Social networks.
• All of the above.
• Print and television media.
17. What should the audience know in the first paragraph?
• Who, What, When, Where, Why
• Company details
18. In an emailed press release, the subject line should contain:
• The words "BREAKING NEWS" in all caps.
• The name of the press release author.
• The subject line should be left blank.
• The press release headline.
19. What is a common mistake when submitting a press release?
• All of these
• Submitting material with a release date too far in advance
• Making your press release too long
• Not including your phone number
20. What contact information should you include in a press release?
• Contact name, twitter handle, home address
• Contact name, email address and telephone number
• Google maps, email address, fax number.
• website, phone number
21. How many pages long should a press release be?
22. What is the main purpose of a press release?
• To let people know who you are
• To announce something noteworthy
• To network with other people
• To make money
23. Why should you include a quote in a press release?
• You can make them rhyme and people will remember.
• They make the release look cool.
• They give authority, credibility, and make it easier to read.
24. A paragraph near the end of a corporate press release with more general information about a company is important because:
• The media outlet might not be familiar with the company.
• Company information might provide better context for a reporter.
• (All of these choices are correct)
• The information might be referred to in a future story unrelated to your press release.
25. You should write the press release as:
• Historic event
26. For an SEO press release, what are deep links?
• Links to outer space
• Links to specific pages in your website, rather than just linking to the homepage.
• Links that give you a higher Klout score
• Links to past issues of a magazine you want to be in
27. What does ### signal in a press release?
• The beginning of the press release
• The end of the press release
28. What are the five (5) W's of a press release?
• Which, Where, Why Now, What Next, How
• Who, What, When, Where, Why
• Who, When, Why, How, Whatever
29. Which of the following is NOT one of the "5 Ws"?
30. When writing a press release, what is a hook?
• The opening of a story that "hooks" the reader's attention so that he or she will keep on reading.
• A question that confuses the readers.
• The call to action to get more sales
• Something you use to catch fish.
31. What are crisis communications?
• Delivering facts and information after an emergency has occurred.
• Sharing your personal problems in a blog
• Criticizing your competitors.
32. What is the goal of media relations?
• To get on the cover of lots of magazines.
• To maximize positive coverage in the mass media without paying for it directly through advertising.
• To make friends with journalists.
• To make sure the press never writes bad stories about you.
33. What is a wire service?
• A news agency that supplies syndicated news by wire to newspapers, radio, and television stations.
• A secret spy organization
• A service for taxi cabs.
• A way to listen in on other peoples conversation.
34. A press release's "angle" is defined as:
• A charitable organization that supports your press release.
• The cost of running a press release.
• A second release which has information to correct an earlier release.
• A way of looking at your information that reporters and readers may find interesting.
35. Colored text is appropriate in a press release if:
• The colors used are red or blue.
• The colors used are primary colors.
• The colors used are only red.
• Colored text is never appropriate in a press release.
36. It is a best practice to include which of the following in a press release?
• A quote
• A statistic or supporting information
• An image
• All of these
37. What does ' ### ' mean?
• Not relevant to press releases
• Signal the beginning of the press release
• To indicate a statement that hasn't been backed up
• Signal the end of the press release
38. What are 3 types of press releases?
• Traffic report, earnings report, weather report
• Weather warning, travel advisory, party invitation.
• Terror alert, gardening tips,
• General News Release, Launch Release, & Event Release
39. What is a crisis in public relations terms?
• When really bad things happen to good people.
• When there is a crime committed.
• Any event that draws intense, negative media coverage and interferes with normal business activity
• When you have a nervous breakdown.
40. A media outlet's editorial calendar tells you:
• Important holidays within the industry.
• How many days it takes to create and print a magazine.
• How many pages each upcoming edition will be.
• When upcoming editions might be focusing on particular topics.
41. What is a "VNR"?
• Video note release
• Video news release
• Voice news release
• Voice note release
42. What is an "EPK"?
• Electronic Press Kit
• Entertainment Press Kit
• Electronic Promotions Kit
• Entertainment Promotions Kit
43. Where should you place the instructions "For Immediate Release"?
• At the very end
• At the very top
• After your Headline
• You shouldn't include that in a press release
44. Adding search engine optimization keywords to your news release will:
• Make your press release more appropriate for online news sources.
• Make your press release sound more official.
• Increase the likelihood of your release being printed by newspapers.
• Increase the likelihood of your release being found on search engines.
45. What's an example of "burying the lead"?
• Saving the most compelling part of the announcement for later in the release
• Saving the spokesperson quote until midway or later in the release
46. A corporate press release should include the contact information of:
• The top 5 earners in the company.
• There is no reason to include contact information.
• A single person in the PR department with good knowledge of the subject.
• The company's CEO.
47. A well-written press release forms the basis for:
• A special advertising section.
• A news story.
• An editorial or commentary.
• A TV or web commercial.
48. Pre-packaged promotional material is often called a:
• Promo Package
• Wok Box
• Media kit or Press Kit
49. What are 3 types of press releases?
• Sales letters, brochures, blog posts
• New Product, Grand Opening, Charity Drive
• Staff changes, product recall, weather report
• Decorating tips, weather alert, healthy recipes
50. True or False? You do not need to request permission for quotes and contact details.
51. What is the fastest way to disseminate information during times of crisis?
• By calling people.
• Through a well-written press release
• By texting.
• By advertising on television.
52. Abbreviations in press releases should be spelled out:
• Every time they are used.
• Only if they are difficult to spell.
• The first time they are used.
• Only if they are obscure.
53. What is the release time?
• When you wrote the press release
• When things are about to happen.
• The date and time after which a press release may be released.
• The best time to issue a press release.
54. A boilerplate should include what information?
• Contact information including website
• All of the above
• Key facts about the company
• Location of company
55. A press release's supporting resource package might include:
• Several press releases about the same subject.
• Web- and print-ready digital images or video.
• Proposals for additional stories.
• Information about your press release writing history.
56. What is "###"?
• The number of paragraphs used in the press release
• A signal of the end of the press release
• The page counter
• A signal of the edition of the press release
57. When two or more entities are partnering on an event, it's better to:
• Alternate every other day sending press releases from each entity.
• Make all press releases longer.
• Send a single press release from both entities.
• Have each entity craft and send its own press release.
58. Where are the most important sections to place keywords?
• Header and footer
• Header, subheader and first paragraph
• Header and boilerplate
59. For press releases, what is a pickup?
• A kind of truck.
• Something you say to a cute girl at a bar.
• When a journalist wants an exclusive story.
• A story, article or blog post that has passed an editorial filter.
60. If no release date is given, what should you write?
• SEND NOW
• FOR IMMEDIATE RELEASE
61. If your company is publicly traded which of these should you include in the press release?
• The exchange
• The International Securities Identifier Number
• The stock symbol
• All of these
62. What is the correct goal of crisis communications?
• To do damage control.
• To sell more products.
• To build positive public opinion and support while maintaining the reputation of the organization.
• To sugar coat the truth.
63. What is a 'boilerplate'?
• Contact information
• The topic of the news
• Short background of the individual, group or company
• The headline
64. A newspaper is guaranteed to run a press release if:
• The facts of the release are accurate.
• The "news factor" of the release is engaging.
• There is no guarantee a paper will run a press release.
• The subject of the release is a friend of the editor.
65. Press releases should NEVER include:
• All of the above are appropriate for a press release.
• Printed text.
• Electronic text.
66. A press release is "embargoed" if:
• The press release is missing important information.
• The press release writer wants the information held until a specific date.
• The press release writer wants to send additional information later.
• The press release is ready for immediate publication.
67. What would be a typical press release length?
• No more than 2 paragraphs
• 1 paragraph
• 4 to 5 paragraphs
• 4 to 5 pages
68. If a reporter re-writes your press release and prints it, that means:
• You have a cause of action for a lawsuit.
• Your press release has been successful.
• You will get your name listed in the byline.
• Your press release has been unsuccessful.
69. The first paragraph should start with?
• Contact details
• Physical location and date
• Weather forecast
70. At a newspaper, you should send every press release to:
• The sales department.
• The most relevant reporter based on the subject.
• The managing editor.
• The business editor.
71. What does "-more-" indicate?
• That there is more than one page
• A hyperlink for more information
• That there is more than one location
72. In an online press release, where do you want to link the first instance of the brand and/or product name?
• It is not recommended to include links in online press releases
• To the home page
• To the website's blog
• To the website's "contact us" page
73. A news release should generally be ___ pages in length.
• As many as you need to get the article dones
74. The same release can be re-sent to the same media outlet unsolicited:
• If two weeks have gone by and the outlet hasn't covered the story.
• The same release should never be re-sent to the same outlet.
• If you want to be certain they read it.
• If two days have gone by and the outlet hasn't covered the story.
75. Where should you include the company logo in a press release?
• It's best not to include images in press releases
• At the top
• In the 'media kit' section
• In the boilerplate
76. A good press release differs from a sales letter most in that:
• A press release is practically identical to a sales letter.
• A press release never includes pictures or video.
• A press release is not intended to help market a product or service.
• A press release presents facts without hyperbole.
77. Unembargoed information in a press release is considered public:
• As soon as a newspaper prints it.
• As soon as you approve the final article to be printed.
• As soon as it is sent.
• As soon as the reporter confirms facts with you.
78. Where should the first quote appear?
• After all the key facts and figures
• In the boilerplate
• Grouped with at least three others
• At the end
• Within the first 200 words
79. What is NOT a standard method of releasing a press release?
• All of these are not standard methods
• Radio stations
• Word of mouth
80. Press releases that do not include a contact telephone number:
• Are fine if the story is really interesting.
• Are preferred by magazines and other print publications.
• Are rarely used to create a story.
• Are fine if you include direct quotations.
81. Where should the boilerplate go?
• Right after the first paragraph
• Right before the last paragraph in the press release
• First paragraph of the press release
• Last paragraph of the press release
82. What should a press release contain?
• Short sentences
• Links to media coverage
• Attachments for reporters
83. True or False? You should not add more than one link to your press release.
84. What is the release date?
• The date the company wants lots of orders.
• The date the release was written
• The date the release was sent.
• The date the company would like the reporters to begin publishing the information.
85. Good news releases are written in the:
• Stream-of-consciousness style.
• Pyramid style.
• Inverted pyramid style.
• Narrative style.
86. What is a "Close"?
• The closing sentence
• The symbols that indicate the end of the press release
• The contact details
• The closing paragraph
87. For an online press release, what is a conversion?
• When someone likes your Facebook page.
• When you get someone to change religions.
• When someone clicks on links to your web site.
• When someone completes a contact form, makes a purchase or downloads a media kit
88. True or False? You should always repeat your message at the end of the press release.
89. True or False? The heading of the press release should be in uppercase.
90. Which of these are free PR services?
• PR Web
• Online PR News
91. What should be the only statement in uppercase letters in the press release?
• Author's name
• Date of when you would like the press release to go public
92. The headline should be at what length?
• No less than 5 words
• No more than 20 words
• No more than 5 words
• No more than 15 words
93. Press releases should be typed:
• Single spaced
• 1.5 spaced
• Double spaced
• At least spaced
94. True or False? Anything sent to a reporter is a form of press release
95. How many words should you have in the title of an online press release?
• No more than 22 words.
• As many as you need to get your point across
• There are no titles in online pres releases.
• No more than 10 words.